Greenway Jets

CASE STUDY – GREENWAY JETS

Greenway Jets are reengineed from the fuselage to the engines to consume less fuel, shrinking the company’s footprint on Mother Nature. That said, they needed a strong campaign that would grab attention and bring this unique selling point to the forefront (along with a “savings” message). This was accomplished by swapping portions of the plane with greenery: rose pedals for the jet stream, leaves for the tail fin and a daisy in place of a turbine.