A dedicated creative with experience managing the development of strategic branding, recruitment & marketing campaigns for renowned companies in the big box retail, QSR, apparel & footwear, beverage, automotive, hospitality, tourism, and pharma industries. Recognized as an exceptional brand strategist that builds audience engagement and boosts corporate visibility. An effective leader who excels in, and fosters a positive team culture.

AREAS OF EXPERTISE
•Copywriting
•Brand Storytelling
•Campaign Creation
•Content Creation & Editing
•Social Media Engagement
•Integrated Creative Strategy
•Digital Marketing Strategy
•Email Marketing
•SEO Writing

PROFESSIONAL EXPERIENCE

PUBLICIS/NYC, RAPP, HAVAS, MCCANN/HEALTH, DIGITAS, HUGE & OTHERS
Copywriter/Creative Director
Hired by agencies around the country to complete a variety of creative tasks, including but not limited to branding initiatives, drafting pitches, and producing exceptional copy within quick time-frames.

BIG RED ROOSTER – Atlanta, GA 2022 – 2023 Senior Copywriter
Worked directly with the VP/Group Creative Director to manage the day-to-day copywriting needs for The Home Depot andAmazon. The Home Depot's "Hometown Heroes" charity campaign saw a 14% increase in same-year donations in 2022.

BRYTON INTERACTIVE / WPP – Atlanta, GA 2020 – 2022 Associate Creative Director
Recruited by the agency's ECD to add more depth and branding experience to the creative department. Tasked withdeveloping and managing a team of writers while acting as a hands-on creative. Team grew from 12 to 26 people during tenure.

WUNDERMAN/THOMPSON – Atlanta, GA 2019 – 2020 Senior Copywriter
Managed the development and rollout of short- and long-term creative for key accounts in the “Inside” division to foster unified brand messaging across platforms. Wrote targeted content for key accounts and for internal communications that increased visibility for better brand engagement.

YP DIGITAL MARKETING SOLUTIONS (The Yellow Pages) – Atlanta, GA 2014 – 2018
Copy Supervisor
Collaborated to rebrand the company through integrated advertising efforts, including print and digital content, websites,social media, email campaigns, blogs, video and more. The newly branded company sold for $670 million in 2018.

ZIMMERMAN & PARTNERS – Fort Lauderdale, FL 2007 – 2013
Creative Director
Navigated the creative direction for brand and retail-intensive accounts such as Crocs, Pep Boys, Gold's Gym, Captain D’s,Lane Bryant, Boston Market and others. Worked closely with c-suite leaders to create new business pitches, with 10 of 13 pitches being won during this time. Managed creative services for $125 million in annual account billings.

ADDITIONAL JOB HISTORY

MARC USA/STARMARK – Group Creative Director
BFW INTERACTIVE – Associate Creative Director
ONE80 INTERACTIVE – Creative Director
TMP/WORLDWIDE – Creative Director
J.WALTER THOMPSON – Senior Copywriter
HILL HOLLIDAY – Jr. Copywriter

EDUCATION

Copywriting – The Portfolio Center – Atlanta, GA
Journalism – Radford University – Radford, VA